Privacy and Cookie Policy


From the 5th of January 2022, there are new rules for tattoo color in Sweden and other EU member states. Norway and the United Kingdom have also chosen to follow the same path. Each country may have different variants of its regulations, but on the whole it is equivalent. They now choose to regulate tattoo color via REACH (Registration, Evaluation, Authorization and Restriction of Chemicals). Everything is controlled within the EU via ECHA (European Chemical Agency) and our equivalent in Sweden is called the Swedish Chemicals Agency. Supervision of colors in Sweden is done by the Medical Products Agency.

Qoute from below:

The new EU regulations for tattoo inks apply from 5‌‍ January 2022. The rules mean concentration limits for harmful substances in tattoo inks, requirements for labeling and requirements for the tattooists who use the products. The new EU rules will ensure that tattoo inks do not contain too high levels of harmful substances.

The Medical Products Agency will be given supervisory responsibility for the new rules and sees the rules as an important step towards safer tattoo colors in the EU. - We welcome the new rules.

Previous inspections have shown that many tattoo inks on the Swedish market contained harmful substances such as arsenic, lead and polycyclic aromatic hydrocarbons. With the new EU rules, it will be sharper requirements and clearer which rules apply in Sweden and other EU / EU countries, says Magnus Crona, investigator at the Medical Products Agency.

In short, the new regulations mean:

Concentration limits for thousands of harmful substances. Labeling requirements. Requirement that tattooists may only use products marked with "mixture for use in tattoos or permanent makeup" when tattooing. Requirement that tattooists before tattooing must provide the customer with information about the tattoo color. - The requirement that tattooists must provide the customer with information about the tattoo color must ensure that the customer receives the product's table of contents and information about the contaminants nickel and chromium (VI) is included. People who are allergic to nickel should therefore be able to avoid tattoo inks that contain the substance, says Magnus Crona, investigator at the Medical Products Agency in Sweden. Tattoo inks must also meet the requirements of other EU legislation, the CLP Regulation, which contains rules for the classification, labeling and packaging of chemical products. For tattoo colors on the Swedish market, our supplementary Swedish tattoo color legislation also applies, which, among other things, requires that tattoo colors must be sterile.

At least 12% of EU citizens are tattooed and the tattoo inks used for tattooing and permanent makeup can contain harmful substances. The EU Commission therefore saw a need to develop common EU rules on tattoo colors in order to protect the health of citizens. Since 15 December 2020, such rules have been in the EU chemicals legislation REACH, but it is only on 5 January 2022 that tattoo paints need to comply with the new rules. Roles and responsibilities The companies are responsible for ensuring that the tattoo colors they sell or use comply with the rules. The obligations vary in scope depending on the role of a company. Those who manufacture or import tattoo inks have the most extensive obligations. Even those who distribute tattoo inks and tattoo artists who use tattoo inks have obligations. Through amendments to the Environmental Supervision Ordinance (2011: 13), the Medical Products Agency will on 5 January 2022 be given responsibility for supervision and guidance linked to the new tattoo color rules. This means that the Medical Products Agency will carry out random checks of tattoo inks on the Swedish market and answer questions about the new rules.

Please replace this text with you Privacy Policy. Please add any additional cookies your website uses below (e.g. Google Analytics).

This privacy policy sets out how this website (hereafter "the Store") uses and protects any information that you give the Store while using this website. The Store is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. The Store may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

What we collect

We may collect the following information:

  • name
  • contact information including email address
  • demographic information such as postcode, preferences and interests
  • other information relevant to customer surveys and/or offers

For the exhaustive list of cookies we collect see the List of cookies we collect section.

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping.
  • We may use the information to improve our products and services.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

  • whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
  • if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by letting us know using our Contact Us information

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please email us this request using our Contact Us information.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

List of cookies we collect

The table below lists the cookies we collect and what information they store.

Cookie Name Cookie Description
FORM_KEY Stores randomly generated key used to prevent forged requests.
PHPSESSID Your session ID on the server.
GUEST-VIEW Allows guests to view and edit their orders.
PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history, if you have asked for this.
STF Information on products you have emailed to friends.
STORE The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE Indicates whether a customer allowed to use cookies.
MAGE-CACHE-SESSID Facilitates caching of content on the browser to make pages load faster.
MAGE-CACHE-STORAGE Facilitates caching of content on the browser to make pages load faster.
MAGE-CACHE-STORAGE-SECTION-INVALIDATION Facilitates caching of content on the browser to make pages load faster.
MAGE-CACHE-TIMEOUT Facilitates caching of content on the browser to make pages load faster.
SECTION-DATA-IDS Facilitates caching of content on the browser to make pages load faster.
PRIVATE_CONTENT_VERSION Facilitates caching of content on the browser to make pages load faster.
X-MAGENTO-VARY Facilitates caching of content on the server to make pages load faster.
MAGE-TRANSLATION-FILE-VERSION Facilitates translation of content to other languages.
MAGE-TRANSLATION-STORAGE Facilitates translation of content to other languages.